Unfiltered Motherhood: Embracing #NaturallyBeautifulMOMents with JOHNSON’S® Baby PH

Last July 11, Johnson’s Baby PH, in partnership with Millennial Moms PH, celebrity moms and mom bloggers, together with their little ones were invited for a sumptuous brunch that was held at Happy Garden Cafe, Makati.

It was the launch of their newest brand ambassador, the-ever-glooming preggy mom who also happens to be one of my celebrity mommy pegs, Bianca Gonzalez-Intal, together with her daughter, Lucia and her husband, JC Intal.

“It took me a while but I have learned to realize that there is no such thing as a ‘perfect’ mom, that motherhood is beautiful as it is with both the good and the not-so-good moments, and this beauty is best manifested in moments we naturally share with our babies,” shares JOHNSON’S® mom Bianca Gonzalez-Intal who was with her two-year old daughter Lucia at the Naturally Beautiful MOMents event of JOHNSON’S®. (One of the official photos from JOHNSON’S® Baby PH)

Alongside the launch of their newest brand ambassador was also the launch of the campaign #NaturallyBeautifulMOMents which believes in the power of unfiltered motherhood. It encourages moms to embrace every inch of it and start empowering themselves one step at a time with the right platform, such as this campaign and with the right products, such as the JOHNSON’S® Milk™ Range. This is what Ms. Maimai Punzalan, JOHNSON’S® Baby South East Asia Marketing Director, who is also a mom herself, had emphasized during her short talk.

Ms. Maimai Punzalan, JOHNSON’S® Baby South East Asia Marketing Director (One of the official photos from JOHNSON’S® Baby PH.)

JOHNSON’S® Milk™ Range products come in Bath, Lotion, Powder and Soap. With the natural goodness of milk, rice and oats making it 2x more nourishing vs. regular bar soaps, both mommy and baby can share naturally baby-beautiful skin for that effortlessly natural beauty that doesn’t need any filter. JOHNSON’S® Milk™ Range are available in leading supermarkets, drug stores, and department stores nationwide.

Prior to the start of the event, the moms were asked to answer any of the 3 questions on the papers that were placed at their tables and post them on their social media accounts. Sharing with you (below) my answer to my chosen question.

The other two questions were: (1) Did you ever feel less beautiful after looking back on your pre-motherhood photos?; and (2) Have you ever had second thoughts posting your no-make-up unfiltered mommy photos? Why? (PS. If you want to see (and be encouraged with) what other moms has answered, search and follow the hashtag #NaturallyBeautifulMOMents on Instagram.)

A fun artsy activity of cookie painting was facilitated by Tippy Go of The Googley Gooeys as a bonding activity for moms and kids at the event. This is personally one of my favorites because Savia and I really got to bond through arts. Though we did not have a picture together during the activity, super thanks to Mommy Dette Zulueta of the Millennial Moms PH for taking this photo of us.

It was indeed a fun-filled event with learning takeaways and a day to remember meeting fellow mom bloggers who also have the same goals in inspiring and empowering other moms through our chosen advocacy. And apparently, the little ones also enjoyed as much the moms did.

Of course, I did not miss the chance to meet and greet Mommy Bianca after the event. #fangirling :-p

As a first-time and stay-at-home mom to our daughter Savia, it is such reassuring to know that there are celebrity moms like Bianca Gonzalez-Intal and staple baby products such as JOHNSON’S® Baby PH that are one with us in embracing and celebrating our natural beauty brought about by motherhood.

This is also a great reminder to any mom who could be deceived by the filtered, curated photos of motherhood on social media:

Never compare yourself to any of them because motherhood may be messy and unglamorous BUT it is what makes it BEAUTIFUL.



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