Johnson’s Baby Launches their Newest and Gentlest Formulation

Last May 8, 2019, select moms from different walks of life were gathered by Johnson’s Baby and Millennial Moms PH for a Gentle Day Kick-Off event held at Mary Grace Cafe Rockwell, Makati City.

Their newest and gentlest formulation yet

Their new lines of products are free of parabens, sulfates, phthalates, and fragrance allergens. Now, I’ve got one less thing to worry in taking care of my precious little one.❤

New formulation follows a new look (and it’s undeniably cute!)

Couldn’t agree more! 😛

Continuous innovation “with” and “for” their consumers

It’s amazing to know that a leading brand such as Johnson’s Baby would still continue innovating and actually listen to their consumers in creating a better (if not the best) products for them. And being there in that spot for over 120 years is really something. 🙂

A Reminder to #ChooseGentle for and be gentle to our children

It’s also a reminder to us, parents that no matter how harsh the world out there may be, we are responsible for raising our children to be kind and happy as we #ChooseGentle.

More photos of Moms who #ChooseGentle

Ms. Mai-Mai Punzalan, Southeast Asia Johnson’s Baby Marketing Director shares how she applies gentleness in being a parent herself to her own children.
Ms. Dette Zulueta, mom of 2, brand ambassador, digital influencer and founder of the Millennial Moms PH giving an introduction about the Gentle Day Kick-Off event held esp for the mom ambassadors (or simply Mombassadors) selected from their mom community.
WIth the other gorgeous Mombassadors at the event
With Mommy Gwen of the Blissful Blooming blog
With Mommy Roma, 1/2 of the amazing Mhyian Photography team
With Mommy Kalai of Momsterrific Misadventures

And to close, here’s a quote for you, Mommies. Know that you are doing great and that you are enough. 🙂

Do you also #ChooseGentle for your little ones? Join our campaign now.

Change your profile picture on Facebook with Johnson’s Baby’s official frame like the one below. Just key in “Johnson’s Baby or Choose Gentle” when you search for their frame. You can also include the hashtags #ChooseGentle and #JohnsonsPH in the caption of your photo.

Where to avail the New Johnson’s Baby?

They are now available in leading supermarkets nationwide and are also available online in Lazada. You can purchase through this link:

For more updates (promos and giveaways), like and follow:





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