With its undisputed popularity, the Fredley Group of Companies has decided to give Filipinos a taste of this world-famous savory pancake. On July 17, 2021, Liang Crispy Roll is set to open its flagship store in the Philippines at SM Aura Premier in Bonifacio Global City. It’s the perfect go-to food if you’re craving something crispy, savory, light, yet satisfying.
While it’s often found in bustling night markets, scallion pancakes are an all-day treat in many countries across Asia, like China, Singapore, Taiwan, Malaysia, and Indonesia. Often eaten as a breakfast meal, shou zhua bing (手抓冰) stalls line up countless streets and are enjoyed by people from all walks of life as a light snack or a savory accompaniment to their meal. Chai Lei was inspired to create her own version of the ubiquitous pancake, which gave birth to Liang Crispy Rolls.
Today, it is the #1 brand for scallion pancakes in China and the country’s second most prolific fast food chain with over 12,800 stores worldwide.
The secret to Liang Crispy Rolls’ global success is in its pancake batter, which turns into a fluffy, flaky, and crispy hybrid of paratha, roti, and pancake once cooked — making it the perfect vessel for any of the sweet and savory signature fillings that customers can choose to address their cravings.
Liang Crispy Rolls opens on July 17, 2021 at the Cinema Level of SM Aura Premier. For updates, follow Liang Crispy Rolls on Facebook (https://www.facebook.com/LiangCrispyRollPH) and Instagram (@liangcrispyrollph). #LetTheGoodTimesRoll
Sharing with you some snippets from the exclusive preview event last July 14, 2021. So glad to have attended this with some of my fellow mommy bloggers whom I haven’t seen since the quarantine was declared more than a year ago. Special thanks to Mommy Jaycelle Sahagun for our photos and it was nice to finally meet Mommy Cherrie Magbanua in person (who serves as one of my jumprope coaches. Naks!).
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